The Tumbler Ridge Visitor and Relocation Guide is a truly exceptional publication that provides an invaluable resource for tourists and potential residents alike. Comprised of 66 pages of full-colour content, both in print and digital formats, it represents a comprehensive guide to the many wonders of the area.
One of the standout features of the guide is the inclusion of a pull-out, full-size Recreation Map, which serves as a practical and highly informative resource for visitors. This pull-out insert provides detailed descriptions of trails, ranging from easy to challenging, highlighting recreation sites and provincial parks (18), snowmobile/ATV/ORV trails (27), hiking trails (48) and mountain biking trails (14). Each trail is marked with a number, which is cross-referenced throughout the guide, allowing visitors to access more detailed information about each attraction.
The attention to detail in the Visitor and Relocation Guide is truly impressive, reflecting the dedication of the team behind it to providing visitors with an unrivalled experience. The guide's comprehensive coverage of the area's many recreational opportunities is second to none, making it an invaluable resource for anyone interested in exploring all that the region has to offer.
In short, the Tumbler Ridge Visitor and Relocation Guide is a remarkable achievement that represents a true standard of excellence in the field of tourism promotion. Its thoughtful design, comprehensive coverage, and attention to detail make it a deserving candidate for recognition and praise, and a valuable resource for anyone seeking to explore the wonders of the area.
The Economic Development and Tourism team attends several tradeshows throughout the year. The visitor guide helps to promote local economic development by showcasing the unique culture and lifestyle offerings of a destination. This can attract new businesses and investors to the area and create new opportunities for residents. While Invest Tumbler Ridge was at the Outdoor Adventure & Travel Show in Calgary in 2022 we received a comment on our socials from Patricia Hudson-Grouette "Stopped by your booth @ UBCM Vancouver 2019 - impressed - bought house in Tumbler Ridge March 2022 - excellent regional promotion".
The Visitor and Relocation Guide is a key piece of any of our tradeshows and we print 10 000 annually. The Visitor and Relocation Guide provide a unique opportunity for local businesses to showcase their offerings to a broad audience of visitors and potential residents. The 2022/2023 edition features advertisements from 16 businesses, each of which benefits from the guide's broad reach and comprehensive coverage of the area's many attractions.
To ensure that all businesses have the opportunity to participate, advertising costs are kept moderate, allowing even small and medium-sized enterprises to take advantage of this valuable resource. The revenue generated from advertising offsets the cost of the publication by 25%, making it an affordable and sustainable way to promote local tourism and economic growth.
The Visitor and Relocation Guide is a true collaboration between the local business community and the District of Tumbler Ridge, which funds the balance of the publication's cost. Together, these stakeholders have created a powerful tool for promoting the area's many wonders and ensuring that visitors have the information they need to make the most of their stay. Its collaborative approach, affordable pricing, and comprehensive coverage make it a valuable resource for anyone seeking to explore the area and a testament to the district's commitment to promoting economic growth and development.
Feedback from local businesses includes:
"I feel an award for this publication is well deserved. We use it daily to direct our guests, and they never fail to take the book with them. The map is the most used part of the guide."
- Tony Fayant - Manager, Trend Mountain Hotel and Conference Centre
"I can say without reservation that the Tumbler Ridge Visitor and Relocation Guide is an invaluable tool for providing visitors with the information they need to make the most of their stay in our community. Its comprehensive coverage of the area's many attractions, recreational opportunities, and practical information makes it a go-to resource for anyone seeking to explore the area. What sets the guide apart, however, is its user-friendly design and engaging content. Visitors often comment on the guide's clear, easy-to-read format, as well as its stunning visuals and compelling descriptions of the area's many wonders. This not only makes our job as information providers easier but also enhances the overall visitor experience, instilling a sense of excitement and anticipation among those exploring the area for the first time."
- Jenna McQueen - Operations Manager, Tumbler Ridge UNESCO Global Geopark
The Tumbler Ridge Visitor and Relocation Guide is a project that is replicable and transferable to other communities. The guide's success is due to its comprehensive coverage of the area's attractions, its user-friendly design, and the involvement of local businesses in advertising. These elements can be replicated in other communities with similar offerings, providing visitors with valuable information to help them make the most of their stay.
The guide design can be adapted for use in other communities by tailoring the content to highlight the unique attractions and features of each area. For example, if a community has a strong focus on arts and culture, the guide could include more information on local galleries, museums, and events. Similarly, if a community is known for its outdoor activities, the guide could place more emphasis on hiking trails, camping sites, and other recreational opportunities.
One of the key lessons learned from the Tumbler Ridge Visitor and Relocation Guide is the importance of involving local businesses in the project. By advertising in the guide, businesses are able to showcase their services and products to visitors, while also contributing to the cost of the publication. This collaboration between local businesses and the community helps to promote economic growth and development while providing valuable information to visitors.
Another lesson learned is the importance of creating a user-friendly guide that is easy to read and navigate. The guide's clear layout, comprehensive content, and stunning visuals help to engage visitors and enhance their overall experience. By prioritizing the needs of visitors, the Tumbler Ridge Visitor and Relocation Guide has become an invaluable tool for promoting tourism and showcasing the many wonders of the community.