City of Prince George
2017
Foodie Fridays (FF) is an initiative that was developed by the City of Prince George Economic Development, Planning and Development, and External Relations departments.
FF is a weekly lunch event held on the front lawn of City Hall that offers the public access to local food truck vendors and restaurateurs in one location. FF was launched Friday August 5, 2016 and ran every Friday for 8 weeks, ending September 23.
We wanted to create a way for businesses to raise brand awareness, increase sales, and serve a clientele they normally would not have access to. We also wanted to give businesses access to the 10,000 people who work downtown, some of whom might not normally eat out, and attract new people downtown.
To initiate early adoption, the City waived all permit fees for vendors, provided free electricity hook-ups, organized musical events and music infrastructure, provided adequate seating with park bench relocation, and provided free online and radio promotions for the businesses.
On the busiest day, there were 8 participating vendors, but on average, there were 5 participating vendors. Depending on weather, 100-350 people participated in each FF.