City of Coquitlam
Coquitlam's tourism brand has grown exponentially since publication of its first Travel Guide in 2014. The Economic Development division has now produced four guides, the most recent of which is distributed throughout B.C. in high-traffic tourist locations with a circulation of 35,000. It's also available to read online at visitcoquitlam.ca. This 48-page glossy magazine highlights all the key tourism hot spots while identifying local businesses of interest. Through marketing and communications efforts, the team has been successful in raising awareness and visibility of the guide as well as the tourism brand as a whole.